How I built an 83-person growth team from zero across 6 disciplines: performance marketing, demand generation, content & SEO, sales enablement, marketing operations, and product marketing. Includes the complete hiring framework, performance management system, career ladders, and SOPs that made the team transferable and valued by PE investors.

How my Chartered Accountant background shaped my approach to marketing through P&L discipline, CAC/LTV/ROAS thinking, and why most marketers fail because they think in vanity metrics.