US DTC Brand: 1,800% Traffic Growth to $18M Revenue

How we built a $18M revenue engine for a US electronics DTC brand through integrated digital marketing and systematic channel optimization.

The Challenge

A direct-to-consumer electronics brand in the US market was stuck at $2.5M annual revenue with flat traffic growth. Their digital marketing was reactive, spread thin across too many channels, and lacked a cohesive strategy for scaling customer acquisition profitably.

The Approach

We designed a full-funnel DTC growth system focusing on sustainable, profitable scale. Rather than chasing vanity metrics, we built systems around customer lifetime value and contribution margin.

  • Consolidated from 8 scattered channels to 4 high-performing ones
  • Built a paid media framework achieving 20:1 ROAS on Google Ads
  • Implemented conversion rate optimization across the entire purchase funnel
  • Created a retention engine with email/SMS automation
  • Launched influencer and affiliate programs for organic growth

The Results

  • 1,800% traffic growth (organic + paid combined)
  • Revenue scaled from $2.5M to $18M
  • 20:1 ROAS on paid media at scale
  • Built an 83-person growth team from zero