Coupon Platform: 377% Revenue Growth to PE Exit

How we restructured the go-to-market strategy for a deals platform, driving 377% revenue growth and positioning for a successful private equity exit.

The Challenge

A coupon and deals platform was generating revenue but struggling to demonstrate the systematic, scalable growth that private equity investors look for. Their marketing was effective but ad hoc, and their unit economics were unclear at scale.

The Approach

We restructured their entire go-to-market motion with a focus on building systems that would survive due diligence. Every initiative was designed to demonstrate repeatable, predictable growth.

  • Built comprehensive attribution and reporting dashboards
  • Optimized unit economics and contribution margin by channel
  • Expanded into 35+ international markets with localized strategies
  • Created documented playbooks for every growth channel
  • Implemented RevOps infrastructure for pipeline forecasting

The Results

  • 377% revenue growth over the engagement period
  • Expanded into 35+ countries
  • Digital marketing capabilities cited as core acquisition asset
  • Successful PE exit with Falfurrias Capital