About

About

The Marketer Who
Thinks Like a CFO

Digital marketing strategy grounded in financial rigor. CA by training. Growth architect by passion.

With 17+ years in digital marketing and a Chartered Accountant background, I’ve built a career at the intersection of revenue growth and financial discipline. At Brainvire, I scaled digital revenue from $2.5M to $18M—a 7.2x increase—while expanding into 35+ international markets.

My approach combines performance marketing rigor with strategic CFO-level thinking. I built an 83-person growth team from zero, managed campaigns for Fortune 500 brands (Walt Disney, HUL, Reliance, Krispy Kreme), and drove 727% pipeline growth for major clients.

I contributed to a PE exit with Falfurrias Capital Partners and now help ambitious organizations scale revenue through data-driven, execution-focused strategies. Whether it’s go-to-market planning, revenue operations, or AI-powered automation, I work backwards from financial outcomes.

Career Journey

Building Toward Scale

2008

Started in Digital Marketing

Entered the digital space with a focus on performance-driven campaigns and measurable outcomes.

2015

Joined Brainvire, Scaling Begins

Started scaling digital revenue and building foundational systems for rapid growth.

2019

Built 83-Person Growth Team

Assembled and led a world-class team across multiple markets and disciplines.

2022

$18M Milestone & PE Exit

Scaled digital revenue to $18M and contributed to PE exit with Falfurrias Capital Partners.

2024

Independent Consulting

Launched independent consulting to work with ambitious organizations scaling revenue.

Core Expertise

What I Bring to the Table

Go-to-Market Strategy

Market entry, positioning, and launch strategies grounded in competitive analysis.

Revenue Operations

Sales and marketing alignment, pipeline management, and revenue forecasting.

Performance Marketing

Paid media optimization, channel strategy, and ROI-focused campaign execution.

AI & Marketing Automation

Leveraging AI tools for personalization, efficiency, and predictive analytics.

Team Building & Leadership

Scaling high-performing teams, establishing culture, and driving accountability.

Answer Engine Optimization

Optimizing for emerging search paradigms and AI-driven discovery platforms.

Education & Credentials

Foundation for Strategic Thinking

CA (ICAI)

The financial rigor behind every growth decision. Deep understanding of P&L, unit economics, and financial modeling.

MBA (Gujarat University)

Strategy meets execution. Business acumen combined with practical go-to-market implementation.

Want to work together?

Let’s discuss how to accelerate your growth with strategies backed by finance, execution, and proven results.

Book a Strategy Call →